by Annabel Sedgwick
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They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better, you get to eat your results! There’s no doubt about it, cooking scratches that scientist’s itch.
Well, the same is true of scientific writing; you can never squash a scientist’s yearning for knowledge, and being a writer for a life science marketing agency keeps your scientific curiosity well and truly piqued. In one day, you can be interviewing a professor in chemistry, writing a blog about plastics, and reading up on immunology….and that’s just the morning!
It can be science you know and have studied for many years, or science you’ve barely even heard of – but that doesn’t matter – the point is it sparks your interest and satisfies your inborn scientific cravings. It’s sometimes a shame there’s nothing edible at the end of it, but then there’s always the local M&S Food for cake……
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves