by Annabel Sedgwick
Share
Share
Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should I say cake is international?), but also new ideas for clients’ projects, e.g. ideas for rebranding strategies, exploring strapline options, ad themes, etc. Working in scientific marketing one would think that working across different cultures is not too challenging. After all science is international.
But is marketing as well? Not necessarily. Some marketing strategies are more successful in some countries than they are in other countries. Some slogans are funny and catching in one language and when translated either totally miss the point or, even worse, are offensive. And some ideas simply do not translate into other cultures and languages at all.
Our team here at kdm communications is very international and our knowledge of languages and cultural peculiarities ranges from French, Spanish, Italian and German to Japanese and Mandarin Chinese. Being a native German speaker, I find myself quite often dampening the flow of the creative juices during the abovementioned brainstorming sessions by pointing out that a certain idea doesn’t translate well into German and we need to explore other options. After all we want to offer our clients the best services – technical writing, scientific content and intercultural compatibility.
Let’s face it: science doesn’t always make for the easiest bedtime reading. From protein sequencing pathways to CRISPR workflows, the language of scientific innovation can be a little… dense. But that doesn’t mean your message has to be. In fact, if you want to engage, inspire and drive action, storytelling could be your brand’s most
Sales cycles are inherently long in the life sciences and healthcare spaces, with complex products and decision-makers that often demand substantial evidence before committing to a solution. As a result, lead generation isn’t just about getting names on a list – it’s about attracting the right people, at the right time, with messaging that they
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s