by Annabel Sedgwick
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While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior to a well-planned media schedule, a clear client reporting system, a comprehensive marketing campaign plan, and easily interpretable ROI stats. In the realm of scientific marketing, creativity harmonizes seamlessly with well-thought-out processes.
Having been at kdm for over a year now I would say that a hallmark of our agency success is not only offering a unique combination of scientific understanding, linguistic capabilities along with marketing expertise but also the behind-the-scenes stuff where our project processes, job tracking systems and attention to detail ensure that our highly organised and proactive approach leaves no stone unturned and where better to express that than in a spreadsheet!
Let’s face it: science doesn’t always make for the easiest bedtime reading. From protein sequencing pathways to CRISPR workflows, the language of scientific innovation can be a little… dense. But that doesn’t mean your message has to be. In fact, if you want to engage, inspire and drive action, storytelling could be your brand’s most
Sales cycles are inherently long in the life sciences and healthcare spaces, with complex products and decision-makers that often demand substantial evidence before committing to a solution. As a result, lead generation isn’t just about getting names on a list – it’s about attracting the right people, at the right time, with messaging that they
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s