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Like most writers I know, I’m no fan of the American ‘z’ spelling: analyze, specialize, maximize, and all the rest of them!
Regrettably, it seems that there is an excuse for this – what the technical writing team here refers to as the Oxford z, since the use of ‘ize’ spellings is part of the house style at Oxford University Press! The word ‘realize’ surfaced in the OED 1611, yet the first recorded use of the ‘-ise’ spelling does not appear until 1755 – more than a century later! However, today the more common UK spelling of words such as these is ‘ise’.
While it seems that either convention is acceptable in British English, the important thing is to be consistent.
You've developed an innovative technology, generated compelling scientific data, and invested in communicating its benefits. But is your target audience actually finding your content?
CPHI Europe 2026 in Milan certainly didn't disappoint! Annabel and I headed to the host city for two days of networking, reconnecting with familiar faces and meeting prospective clients from across the sector.
Exhibitions are a valuable opportunity for life sciences companies to meet customers, launch products, strengthen relationships and generate new leads.
An exhibition is one of the best opportunities in the calendar to build lasting thought leadership, positioning your subject matter experts – not just your products – as voices the industry turns to and listens to.