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Like most writers I know, I’m no fan of the American ‘z’ spelling: analyze, specialize, maximize, and all the rest of them!
Regrettably, it seems that there is an excuse for this – what the technical writing team here refers to as the Oxford z, since the use of ‘ize’ spellings is part of the house style at Oxford University Press! The word ‘realize’ surfaced in the OED 1611, yet the first recorded use of the ‘-ise’ spelling does not appear until 1755 – more than a century later! However, today the more common UK spelling of words such as these is ‘ise’.
While it seems that either convention is acceptable in British English, the important thing is to be consistent.
The semiconductor industry operates at the cutting edge of technology, driving innovation across sectors ranging from consumer electronics and industrial automation to automotive systems and artificial intelligence. Yet, when it comes to marketing, many semiconductor companies still rely on outdated approaches: product datasheets, trade show booths and relationships built over decades. These traditional tactics still
Annabel Sedgwick Conferences are where the life sciences community comes together. They’re where breakthrough research gets presented, partnerships are forged, and your brand can make a lasting impression. But even the best scientific programme won’t fill seats if nobody knows about it. Marketing a life sciences conference requires more than just sending out
