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We asked some of our clients:
‘I know we’ve got the knowledge and skillset to develop scientific content in-house, people just don’t have the time, or it comes so far down on their to-do list that it never materialises.’
‘Why hire one person with one skillset when I can use the same budget to access an award-winning life science marketing agency with strategic, tactical, digital and scientific know-how that never goes on holiday or calls in sick!’
‘I don’t know what I’d do without kdm communications – there is no way I’d be able to generate the amount of scientific content I need for our in-bound campaigns without their help.’
I think these three comments sum up how and why we’ve worked with some of our clients for so long (and have such low staff turnover); we’re a personable bunch of people who enjoy working collaboratively with our clients as an extension of their team and bring a unique combination of scientific expertise, marketing knowledge and industry insight to the table.
CPHI Europe 2026 in Milan certainly didn't disappoint! Annabel and I headed to the host city for two days of networking, reconnecting with familiar faces and meeting prospective clients from across the sector.
Exhibitions are a valuable opportunity for life sciences companies to meet customers, launch products, strengthen relationships and generate new leads.
An exhibition is one of the best opportunities in the calendar to build lasting thought leadership, positioning your subject matter experts – not just your products – as voices the industry turns to and listens to.
Too many white papers fail to capture attention, let alone drive meaningful engagement, but the problem isn't usually the quality of the science – it's how the white paper is conceived, written, structured and promoted.