by Annabel Sedgwick
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Wading through the onslaught of online life science marketing content, it can be hard for a scientist or healthcare professional to find genuinely useful posts to guide their purchase decisions. This is where the value of a third-party recommendation can come into play.
Our team of scientific writers are adept at interviewing our clients’ customers; we’re able to tease out those ‘I can’t believe they actually said that’ sentences and then use that content across a whole range of different marketing materials that we can deploy across various marketing channels, digitally and in print.
If you have half a dozen or so happy customers and you’d like to roll out a customer champion programme, come and talk to us.
Let’s face it: science doesn’t always make for the easiest bedtime reading. From protein sequencing pathways to CRISPR workflows, the language of scientific innovation can be a little… dense. But that doesn’t mean your message has to be. In fact, if you want to engage, inspire and drive action, storytelling could be your brand’s most
Sales cycles are inherently long in the life sciences and healthcare spaces, with complex products and decision-makers that often demand substantial evidence before committing to a solution. As a result, lead generation isn’t just about getting names on a list – it’s about attracting the right people, at the right time, with messaging that they
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s