Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should I say cake is international?), but also new ideas for clients’ projects, e.g. ideas for rebranding strategies, exploring strapline options, ad themes, etc. Working in scientific marketing one would think that working across different cultures is not
It seems we’re all getting lazier these days and we want everything simplified for us more and more. When did reading become so much effort? Well we’re all short of time these days and we just need to know everything now!! So, what’s the answer? Enter – The Infographic! Infographics are content rich and can
Not in our case – no raunchiness here! What we do promise is an engaging and meticulously researched response to your brief. At kdm communications, we welcome inquiries from prospective clients in the life sciences, technical, and medical sectors, eager to fulfill your requirements. We take pride in meticulously crafting our proposals. Upon receiving an
Today’s marketing managers are under ever-increasing pressure to justify their budgets and provide return on their investments, and this is just as true in life science companies as it is in other sectors. But how do you know before you start a campaign what is going to be the best use of your budget? What
In my decade at kdm communications, the company has seen substantial growth, including a rise in staff from under ten to 14, along with numerous freelancers. While this expansion brings benefits, such as more writers and celebratory occasions, it poses challenges for easily distracted individuals like myself. The diverse daily discussions in a life science
How will I know if my marketing is delivering ROI ? Is a question that our clients need answers to. In a climate where budgets are limited and scientists and healthcare professionals are being bombarded by information and ads online and in print we need to be sure that your investment is going to