Influencer marketing for life sciences and healthcare
Influencer marketing is not just for celebrities and consumer brands.
In the world of scientific marketing, influence lives in networks of trusted professionals, respected researchers, published papers, KOLs and emerging subject matter experts. Our influencer marketing service identifies these voices – using a combination of network analysis, desk research and human insights – so you can then engage with them for webinars, content, panels, roundtables and brand advocacy.
Whether you are launching a new product, building credibility in a niche field, or expanding into a new market, working with the right influencers will accelerate visibility, trust and adoption.
At kdm we identify influencers based on evidence, not egos!
Our approach step by step
1. Listen: understand your audience and who they trust
We begin by understanding your product or service, your goals – whether that’s awareness, credibility, lead generation or engagement – and the audiences you’re trying to reach.
2. Think: use smart network analysis to map real scientific influence
Using academic principles (like diffusion theory) and tools such as R and Gephi, we map social and professional networks to identify real influence: not just the loudest voices, but the most trusted, connected and respected ones.
3. Do: identify and engage with scientific influencers to build brand credibility
We combine network data with desk research to build a shortlist of strategic influencers tailored to your goals. Then we help you to approach them for collaborations, beta testing, speaking slots, campaign input or thought leadership content.
4. Review: measure impact, refine partnerships and scale success
We measure the impact of your influencer partnerships against KPIs such as engagement, reach, traffic and contribution to lead generation, refining your strategy as it evolves, and reaching out to new influencers as they emerge.