You spent weeks creating it, putting your heart and soul – and years of expertise – into every section. The data is solid, the science is sound and the design looks professional. You gate it on your website, promote it across your channels and wait for the leads to roll in – and then they don’t.
Choosing a marketing agency for your life sciences company isn’t like picking a supplier for lab consumables. There’s no spec sheet. No clear performance metrics you can compare side by side. Agencies don’t come with technical data sheets listing their capabilities in neat, quantifiable rows. The life sciences marketing landscape has become increasingly specialised. Generic B2B
Conferences and trade shows represent significant investments for life sciences companies. Between booth costs, sponsorships, staff time, travel expenses and promotional materials, a single major event can consume a substantial portion of your annual marketing budget. Yet when leadership asks ‘Was it worth it?’, many marketing teams struggle to provide a satisfying answer. The challenge
The renewable energy sector sits at the intersection of environmental urgency, technological innovation, and commercial opportunity. Companies in this space aren’t just selling products or services; they’re offering solutions to one of the defining challenges of our time. However, marketing renewable energy solutions to business audiences require more than appealing to good intentions. Buyers (procurement
On 29th of April 2026, the life sciences world lost one of its most compelling figures.was genomics pioneer who famously raced against the US government to sequence the human genome. He then went on to become one of the founders of synthetic biology and was, by almost any measure, a scientist who changed what the world
Influencer marketing in technical sectors operates under constraints that consumer influencer campaigns never face. Simply tracking likes and shares is not enough in the life sciences, diagnostics, healthcare and medical devices industries. You need to demonstrate genuine business impact and added value, while navigating complex scientific products, services, markets and lengthy sales cycles.
On the 8th of May 2026, Sir David Attenborough celebrated his 100th birthday. The tributes came from everywhere: the King and Queen sent personal messages, scientists named a newly discovered parasitic wasp in his honour, and a birthday gala concert was held at the Royal Albert Hall. When a scientist’s work is so beloved, resonating across the globe, it is worth asking: what exactly did he get so right? The answer has everything to do with scientific communication, and there are certainly lessons that those of us in life sciences marketing can learn!
The semiconductor industry operates at the cutting edge of technology, driving innovation across sectors ranging from consumer electronics and industrial automation to automotive systems and artificial intelligence. Yet, when it comes to marketing, many semiconductor companies still rely on outdated approaches: product datasheets, trade show booths and relationships built over decades. These traditional tactics still have
Annabel Sedgwick Conferences are where the life sciences community comes together. They’re where breakthrough research gets presented, partnerships are forged, and your brand can make a lasting impression. But even the best scientific programme won’t fill seats if nobody knows about it. Marketing a life sciences conference requires more than just sending out a
The veterinary sector operates at the intersection of scientific research, clinical application, animal welfare, and commercial reality. Your customers – veterinarians, practice managers and animal hospital procurement teams – are sophisticated decision-makers who demand evidence, value peer recommendations, and scrutinise every detail before committing to new devices or pharmaceutical products.