Marketing cover for life sciences
Sometimes, brilliant marketing teams hit tricky obstacles they didn’t plan for: maternity leave, long-term sickness, a recruitment freeze or a delayed hire. Or perhaps you have a critical short-term project that demands more hands than you have on deck.
When that happens, you need more than a temp. You need someone who understands your brand, your audience, your products, your markets… and the science behind it all. That’s where kdm steps in.
We provide seamless marketing cover for life sciences, biotech, healthcare and diagnostics companies, stepping into your team to keep campaigns running, content flowing, and momentum building. Your marketing shouldn’t stop just because someone’s away.
Our approach step by step
1. Listen: understand your needs, timings and team dynamics
We start with a detailed briefing session to understand your current situation. Who’s stepping away? For how long? What are the key priorities and deadlines? What does success look like during this period?
We’ll also get to know your brand, your tone of voice, your target audiences and your products or services – whether we’re already familiar with them from previous work, or coming in fresh. If you’re an existing client, we already have a head start. If you’re new to us, we’ll invest time upfront to get up to speed quickly, ensuring continuity from day one.
2. Think: map out priorities and create a clear plan
With a full understanding of your objectives and team capacity, we develop a structured plan for the cover period. This includes:
Identifying which campaigns, content or activities need to continue
Clarifying roles and responsibilities – who’s doing what, and when
Establishing communication channels with internal stakeholders
Setting realistic expectations and agreeing on priorities
Getting up to speed with your processes and software tools
We also assess what can be delivered internally versus what we’ll handle, ensuring a smooth handover and minimal disruption to your marketing output.
3. Do: deliver consistent, high quality marketing without missing a beat
Once the plan is in place, we get to work. Depending on your needs, this might include:
Managing ongoing campaigns and content calendars
Strategic marketing planning for the next period ensuring objectives are met and optimum ROI is achieved
Writing blogs, press releases, social media posts, case studies and web copy
Organising your conferences, exhibitions and events
Managing paid channels – LinkedIn, PPC, Google ads, YouTube, etc.
Co-ordinating with design teams or external suppliers
Liaising with sales teams, product managers or external partners
Attending internal meetings and representing marketing
Monitoring performance and reporting back to leadership
Because we know your industry – and in many cases, we already know your company – we can hit the ground running. There’s no lengthy learning curve, no awkward stilted communications with technical teams, and no compromise on quality or tone.
4. Review: smooth handovers and reflections on what worked
As the cover period comes to an end, we ensure a seamless handover back to your returning team member or new hire. We’ll provide a full summary of what was delivered, where things stand, and any recommendations for next steps.
We also take time to reflect on what worked well during the cover period, so you have a blueprint for the future, should you need similar support again.