Mastering the art of scientific writing isn’t just about getting the facts right, it’s about transforming complex information into compelling words that resonate with your audience. This requires a unique blend of scientific knowledge and strategic storytelling, ensuring your message is not only clearly understood, but also makes a lasting impression. So how do you
Cambridgeshire-based rewilding charity, Creating Nature’s Corridors, was supported by KDM Communications to plant 800 trees and hedging plants at Paus just outside the city. The new trees and hedging will thicken up a protective line of shelter originally started by the charity on the same site last year. They have added an additional 30 fruit trees to the
Building a solid brand plays an enormous part in gaining trust with the audience in any sector. This is especially important in healthcare, as healthcare professionals (HCPs) and patients will only buy from brands that they have 100 % confidence in. Medical devices, diagnostic instruments, single use disposables, PPE and sterilisation systems are all designed
Email marketing is a powerful and cost-effective digital marketing tool to help you reach your target audience. This is certainly the case in the life sciences and healthcare industries, where it’s proven to be essential for engaging with decision-makers. While marketing apps and platforms trend in and out, email marketing remains a steadfast approach to
Scientists are a curious bunch, with a built-in thirst for knowledge, making the life sciences industry a rich breeding ground for information. As individuals continuously seek to further their understanding of, often, highly niche areas, companies working in the sector have a great opportunity to deliver valuable and engaging content that will draw in potential
Competing for share of voice on the global stage is increasingly challenging, especially amid the ceaseless bombardment of information from assorted channels. Some platforms are even guilty of publishing so called ‘fake news’, leading to an audience that is rightly cautious of where they find their information – and what it contains. Reputable sources can
Scientific communication is much more than written word; images, illustrations, videos, podcasts and infographics are equally important in developing a cohesive narrative, as well as making your story easier to digest. It will be visuals, not your well-crafted copy, that first catches the eye of potential customers, from your company logo to the striking colour
A well-written white paper is a powerful asset that both educates the audience and enhances your brand reputation, but opinions vary wildly on what the perfect draft entails, with conflicting preferences in style, purpose and level of detail. In the last month alone, we’ve created white papers ranging from two to 20 pages in length,