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Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts and multiple PhDs!
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A recent group visit to the New Scientist Live gave us all space to look at the bigger picture and indulge in what we all find personally interesting – I’m not sure what my choice of talks says about me (boost your brain with electricity and magnets, the giant gene translating machine and can you live forever?…!), but we all came back stimulated and buzzing with new-found knowledge and ideas.
| I’m proud to be running a thriving life science marketing agency that represents a tiny cog in the wheels of discovery – it’s a slushy moment (I’ve clearly had too much time to think lately) – with a team that’s doubled in size in the last three years, our current expansion is definitely no accident; we are all excited to see what the future holds. |
CPHI Europe 2026 in Milan certainly didn't disappoint! Annabel and I headed to the host city for two days of networking, reconnecting with familiar faces and meeting prospective clients from across the sector.
Exhibitions are a valuable opportunity for life sciences companies to meet customers, launch products, strengthen relationships and generate new leads.
An exhibition is one of the best opportunities in the calendar to build lasting thought leadership, positioning your subject matter experts – not just your products – as voices the industry turns to and listens to.
Too many white papers fail to capture attention, let alone drive meaningful engagement, but the problem isn't usually the quality of the science – it's how the white paper is conceived, written, structured and promoted.