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Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts and multiple PhDs!
Unlock the mysteries of scientific language with kdm communications. Explore the inquisitive minds of scientists and the unique language that sometimes alienates non-scientists. Delve into the roots of scientific curiosity, from toddlers asking ‘why’ to bench scientists turned copywriters at kdm. Join our team as we bridge the gap, breaking down language barriers, creating engaging content, and making the latest scientific breakthroughs accessible and interesting to all. Discover the exciting world of science through a new lens. Visit us at Home | kdm communications (kdm-communications.com)
A recent group visit to the New Scientist Live gave us all space to look at the bigger picture and indulge in what we all find personally interesting – I’m not sure what my choice of talks says about me (boost your brain with electricity and magnets, the giant gene translating machine and can you live forever?…!), but we all came back stimulated and buzzing with new-found knowledge and ideas.
| I’m proud to be running a thriving life science marketing agency that represents a tiny cog in the wheels of discovery – it’s a slushy moment (I’ve clearly had too much time to think lately) – with a team that’s doubled in size in the last three years, our current expansion is definitely no accident; we are all excited to see what the future holds. |
Conferences and trade shows represent significant investments for life sciences companies. Between booth costs, sponsorships, staff time, travel expenses and promotional materials, a single major event can consume a substantial portion of your annual marketing budget. Yet when leadership asks ‘Was it worth it?’, many marketing teams struggle to provide a satisfying answer. The challenge
The renewable energy sector sits at the intersection of environmental urgency, technological innovation, and commercial opportunity. Companies in this space aren’t just selling products or services; they’re offering solutions to one of the defining challenges of our time. However, marketing renewable energy solutions to business audiences require more than appealing to good intentions. Buyers (procurement
On 29th of April 2026, the life sciences world lost one of its most compelling figures.was genomics pioneer who famously raced against the US government to sequence the human genome. He then went on to become one of the founders of synthetic biology and was, by almost any measure, a scientist who changed what the world
Influencer marketing in technical sectors operates under constraints that consumer influencer campaigns never face. Simply tracking likes and shares is not enough in the life sciences, diagnostics, healthcare and medical devices industries. You need to demonstrate genuine business impact and added value, while navigating complex scientific products, services, markets and lengthy sales cycles.