Share
Recently, kdm had their first in person training day in almost two years. It was the first time many of those us who have been predominantly working from home, if not entirely, had a chance to see each other and some of our new joiners had never met us at all. It really put into perspective just how special such days are, and how we used to take them for granted.
The opportunity to just take a day out, put the out of office on and get the whole team together to have some real fun is something that has been sorely missing in COVID times (sorry, Zoom calls just don’t match up to Segway races). Looking into the future, we at kdm are really looking forward to the world continuing to open back up in this positive direction, so we can continue to have those all important face to face connections. We are especially looking forward to doing this not only internally but externally as well. Events and networking conferences are the bread and butter of kdms social side. So keep an eye on our events tab to see where we’re looking to go in 2022 and come say hi if you’re around- or you can always drop us an email and we’ll see what we can arrange- even if it’s just an office visit if you’re ever in the area, we always have coffee and cake to offer (and maybe a Segway ride)
Conferences and trade shows represent significant investments for life sciences companies. Between booth costs, sponsorships, staff time, travel expenses and promotional materials, a single major event can consume a substantial portion of your annual marketing budget. Yet when leadership asks ‘Was it worth it?’, many marketing teams struggle to provide a satisfying answer. The challenge
The renewable energy sector sits at the intersection of environmental urgency, technological innovation, and commercial opportunity. Companies in this space aren’t just selling products or services; they’re offering solutions to one of the defining challenges of our time. However, marketing renewable energy solutions to business audiences require more than appealing to good intentions. Buyers (procurement
On 29th of April 2026, the life sciences world lost one of its most compelling figures.was genomics pioneer who famously raced against the US government to sequence the human genome. He then went on to become one of the founders of synthetic biology and was, by almost any measure, a scientist who changed what the world
Influencer marketing in technical sectors operates under constraints that consumer influencer campaigns never face. Simply tracking likes and shares is not enough in the life sciences, diagnostics, healthcare and medical devices industries. You need to demonstrate genuine business impact and added value, while navigating complex scientific products, services, markets and lengthy sales cycles.