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In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality leads is always going to win out over 800 non-starters. But in scientific marketing, how the heck can this be achieved?
As a life science marketing agency, kdm communications starts by understanding your audiences as best we can. A great tool to use is persona development. We profile individuals in your target audiences, and flesh them out – what are their daily objectives, how large are their teams, what is their spending power, are they decision makers or influences, what are their challenges, bottle necks and ambitions etc. This process results in an exceptionally useful deck of people to whom you can direct your marketing messages. And it might mean tailoring those messages for the different people.
And the result? More targeted marketing communications. More sharing of high quality scientific content. Better results from your inbound campaigns. More high quality leads. And a happy sales team!
Conferences and trade shows represent significant investments for life sciences companies. Between booth costs, sponsorships, staff time, travel expenses and promotional materials, a single major event can consume a substantial portion of your annual marketing budget. Yet when leadership asks ‘Was it worth it?’, many marketing teams struggle to provide a satisfying answer. The challenge
The renewable energy sector sits at the intersection of environmental urgency, technological innovation, and commercial opportunity. Companies in this space aren’t just selling products or services; they’re offering solutions to one of the defining challenges of our time. However, marketing renewable energy solutions to business audiences require more than appealing to good intentions. Buyers (procurement
On 29th of April 2026, the life sciences world lost one of its most compelling figures.was genomics pioneer who famously raced against the US government to sequence the human genome. He then went on to become one of the founders of synthetic biology and was, by almost any measure, a scientist who changed what the world
Influencer marketing in technical sectors operates under constraints that consumer influencer campaigns never face. Simply tracking likes and shares is not enough in the life sciences, diagnostics, healthcare and medical devices industries. You need to demonstrate genuine business impact and added value, while navigating complex scientific products, services, markets and lengthy sales cycles.