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In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality leads is always going to win out over 800 non-starters. But in scientific marketing, how the heck can this be achieved?
As a life science marketing agency, kdm communications starts by understanding your audiences as best we can. A great tool to use is persona development. We profile individuals in your target audiences, and flesh them out – what are their daily objectives, how large are their teams, what is their spending power, are they decision makers or influences, what are their challenges, bottle necks and ambitions etc. This process results in an exceptionally useful deck of people to whom you can direct your marketing messages. And it might mean tailoring those messages for the different people.
And the result? More targeted marketing communications. More sharing of high quality scientific content. Better results from your inbound campaigns. More high quality leads. And a happy sales team!
The semiconductor industry operates at the cutting edge of technology, driving innovation across sectors ranging from consumer electronics and industrial automation to automotive systems and artificial intelligence. Yet, when it comes to marketing, many semiconductor companies still rely on outdated approaches: product datasheets, trade show booths and relationships built over decades. These traditional tactics still
Annabel Sedgwick Conferences are where the life sciences community comes together. They’re where breakthrough research gets presented, partnerships are forged, and your brand can make a lasting impression. But even the best scientific programme won’t fill seats if nobody knows about it. Marketing a life sciences conference requires more than just sending out
