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They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better, you get to eat your results! There’s no doubt about it, cooking scratches that scientist’s itch.
Well, the same is true of scientific writing; you can never squash a scientist’s yearning for knowledge, and being a writer for a life science marketing agency keeps your scientific curiosity well and truly piqued. In one day, you can be interviewing a professor in chemistry, writing a blog about plastics, and reading up on immunology….and that’s just the morning!
It can be science you know and have studied for many years, or science you’ve barely even heard of – but that doesn’t matter – the point is it sparks your interest and satisfies your inborn scientific cravings. It’s sometimes a shame there’s nothing edible at the end of it, but then there’s always the local M&S Food for cake……
Conferences and trade shows represent significant investments for life sciences companies. Between booth costs, sponsorships, staff time, travel expenses and promotional materials, a single major event can consume a substantial portion of your annual marketing budget. Yet when leadership asks ‘Was it worth it?’, many marketing teams struggle to provide a satisfying answer. The challenge
The renewable energy sector sits at the intersection of environmental urgency, technological innovation, and commercial opportunity. Companies in this space aren’t just selling products or services; they’re offering solutions to one of the defining challenges of our time. However, marketing renewable energy solutions to business audiences require more than appealing to good intentions. Buyers (procurement
On 29th of April 2026, the life sciences world lost one of its most compelling figures.was genomics pioneer who famously raced against the US government to sequence the human genome. He then went on to become one of the founders of synthetic biology and was, by almost any measure, a scientist who changed what the world
Influencer marketing in technical sectors operates under constraints that consumer influencer campaigns never face. Simply tracking likes and shares is not enough in the life sciences, diagnostics, healthcare and medical devices industries. You need to demonstrate genuine business impact and added value, while navigating complex scientific products, services, markets and lengthy sales cycles.