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While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior to a well-planned media schedule, a clear client reporting system, a comprehensive marketing campaign plan, and easily interpretable ROI stats. In the realm of scientific marketing, creativity harmonizes seamlessly with well-thought-out processes.
Having been at kdm for over a year now I would say that a hallmark of our agency success is not only offering a unique combination of scientific understanding, linguistic capabilities along with marketing expertise but also the behind-the-scenes stuff where our project processes, job tracking systems and attention to detail ensure that our highly organised and proactive approach leaves no stone unturned and where better to express that than in a spreadsheet!
Science never stands still, and nor does scientific marketing. Here, we take a look at the sales and marketing approaches that have proved successful over the past couple of years, and the likely challenges for 2026, including the ever-growing need to build customer trust, ways to leverage social media, and the transformative role of AI.
