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Wading through the onslaught of online life science marketing content, it can be hard for a scientist or healthcare professional to find genuinely useful posts to guide their purchase decisions. This is where the value of a third-party recommendation can come into play.
Our team of scientific writers are adept at interviewing our clients’ customers; we’re able to tease out those ‘I can’t believe they actually said that’ sentences and then use that content across a whole range of different marketing materials that we can deploy across various marketing channels, digitally and in print.
If you have half a dozen or so happy customers and you’d like to roll out a customer champion programme, come and talk to us.
Science never stands still, and nor does scientific marketing. Here, we take a look at the sales and marketing approaches that have proved successful over the past couple of years, and the likely challenges for 2026, including the ever-growing need to build customer trust, ways to leverage social media, and the transformative role of AI.
