Venturing Beyond Comfort: Ride London Experience. I recently took part in a long distance bike ride event (Ride London). This would be the furthest I had ever cycled in a day so my legs and, more importantly, my back side would need some significant training to get used to being in the saddle for so
While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior to a well-planned media schedule, a clear client reporting system, a comprehensive marketing campaign plan, and easily interpretable ROI stats. In the realm of scientific marketing, creativity harmonizes seamlessly with well-thought-out processes. Having been at kdm
Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should I say cake is international?), but also new ideas for clients’ projects, e.g. ideas for rebranding strategies, exploring strapline options, ad themes, etc. Working in scientific marketing one would think that working across different cultures is not