Blogs

One of my many jobs at kdm is looking after the office and all the things inside it. This last year kdm has taken on four new people, but what does that involve for me in the office? New desks, new computers, more coffee!?   Our internal writing team has gone from a team of

In a word, yes! In a world where my pet hate, textspeak, seems to be taking over, the importance of correct spelling and punctuation appears to have been forgotten. So why does it matter? Take a look at these examples and all will be revealed. Some people find inspiration in cooking their families and their

They say that a picture speaks a thousand words, but, in many cases, you didn’t need to use a thousand words in the first place. There is an unfortunate tendency, particularly in scientific and technical marketing, to assume that the more words you use, the better it sounds. That might be OK for a scientific

How many times have you found yourself saying that? Or not quite saying it the right way. You aren’t alone. Generating interesting, relevant content is a lot harder than anyone can take credit for. On top of that adding science into the mix in some cases could lead to a disaster. Making sure your facts

Proofreading is quite like goal-keeping, you can make some great saves highlighting those potential errors, but once in a while one can slip through the net. Below we have three top tips for proof reading, mixed in with some errors – so you can learn and practice at the same time! See if you can

Wading through the onslaught of online life science marketing content, it can be hard for a scientist or healthcare professional to find genuinely useful posts to guide their purchase decisions. This is where the value of a third-party recommendation can come into play. Our team of scientific writers are adept at interviewing our clients’ customers;

Tailoring the language you use in marketing materials to the target audience can be a real challenge for scientific or technical experts. Many of these individuals have spent their entire careers developing an in-depth knowledge of one subject or application and, when you know a topic so intimately, it can be very difficult to take

Venturing Beyond Comfort: Ride London Experience. I recently took part in a long distance bike ride event (Ride London). This would be the furthest I had ever cycled in a day so my legs and, more importantly, my back side would need some significant training to get used to being in the saddle for so

While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior to a well-planned media schedule, a clear client reporting system, a comprehensive marketing campaign plan, and easily interpretable ROI stats. In the realm of scientific marketing, creativity harmonizes seamlessly with well-thought-out processes.   Having been at kdm

Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should I say cake is international?), but also new ideas for clients’ projects, e.g. ideas for rebranding strategies, exploring strapline options, ad themes, etc. Working in scientific marketing one would think that working across different cultures is not

It seems we’re all getting lazier these days and we want everything simplified for us more and more. When did reading become so much effort? Well we’re all short of time these days and we just need to know everything now!! So, what’s the answer? Enter – The Infographic! Infographics are content rich and can

Not in our case – no raunchiness here! What we do promise is an engaging and meticulously researched response to your brief. At kdm communications, we welcome inquiries from prospective clients in the life sciences, technical, and medical sectors, eager to fulfill your requirements. We take pride in meticulously crafting our proposals. Upon receiving an

Today’s marketing managers are under ever-increasing pressure to justify their budgets and provide return on their investments, and this is just as true in life science companies as it is in other sectors. But how do you know before you start a campaign what is going to be the best use of your budget? What

In my decade at kdm communications, the company has seen substantial growth, including a rise in staff from under ten to 14, along with numerous freelancers. While this expansion brings benefits, such as more writers and celebratory occasions, it poses challenges for easily distracted individuals like myself. The diverse daily discussions in a life science

How will I know if my marketing is delivering ROI ?   Is a question that our clients need answers to. In a climate where budgets are limited and scientists and healthcare professionals are being bombarded by information and ads online and in print we need to be sure that your investment is going to