Blogs

As an Account Executive at a booming scientific marketing agency, you very much work behind the scenes by frantically maintaining the smooth running of the office and juggling tasks whilst simultaneously attending an abundance of Teams calls. Whilst most of the team at kdm have scientific backgrounds in all areas ranging from Marine Biology and

There are many reasons why clients come to us in need of creative support. Some are looking for a new identity for their company, reflected in the logo but also the choice of imagery, colour palette, high level messaging and straplines. Alternatively, the client may be planning to launch a new product, wanting a creative

I may be MD of kdm, but I am quick to jump in and remind members of the team – and indeed clients – that I am, in actual fact, not a scientist. I lack the degree level scientific rigour, insistence on evidence, consistent application of methods, and deep-seated knowledge that so many of the

Many years ago, in the days of the typewriter – those of you too young to remember them look it up! – an admin colleague was typing my college dissertation and gave me some advice that has stuck with me ever since. She told me to ‘remember that the better the quality of the handwritten

Here at kdm, we love to get out and about, meeting both prospective and existing clients. There’s no better way to do it than by attending an exhibition, which is why technical writers Dasha and Lucy recently accompanied Managing Director Annabel on a visit to the Lab Innovation Exhibition at the NEC in Birmingham, and

Recently, kdm had their first in person training day in almost two years. It was the first time many of those us who have been predominantly working from home, if not entirely, had a chance to see each other and some of our new joiners had never met us at all. It really put into

Growing up as a gay man, I’ve always considered myself very lucky; I am part of a loving, accepting and open-minded family, and have the privilege of having had LGBTQ+ role models to look up to and show me that it was possible to live a happy, successful and loving life as a gay person.

So many of kdm communications’ clients have a wide target market as their value proposition spans a huge number of application and/or geographical areas.   It’s a difficult problem, but engaging with a specialist life science marketing agency can really help focus on what drives the most revenues, assess market opportunities and design a tailored

In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality leads is always going to win out over 800 non-starters. But in scientific marketing, how the heck can this be achieved?   As a life science marketing agency, kdm communications starts by understanding your audiences as best

They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better, you get to eat your results! There’s no doubt about it, cooking scratches that scientist’s itch.   Well, the same is true of scientific writing; you can never squash a scientist’s yearning for knowledge, and being a

Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts and multiple PhDs!   Unlock the mysteries of scientific language with kdm communications. Explore the inquisitive minds of scientists and the unique language that sometimes alienates non-scientists. Delve into the roots of scientific curiosity, from toddlers asking

It’s true. Think about it. We all know perfectly intelligent people who just switch off when the conversation heads a certain way. It’s almost like a mental block. I suppose a lot of it comes down to language – the scientists’ secret language of long (and short!) words that the rest of the world simply

We asked some of our clients:   ‘I know we’ve got the knowledge and skillset to develop scientific content in-house, people just don’t have the time, or it comes so far down on their to-do list that it never materialises.’   ‘Why hire one person with one skillset when I can use the same budget

Heading up the scientific writing team at kdm communications certainly keeps me on my toes. I’m not sure how healthy it is to be thinking of clients as I count cats (no, not sheep!) while trying to drop off to sleep at night. And should I really be considering case studies as I brush my

Like most writers I know, I’m no fan of the American ‘z’ spelling: analyze, specialize, maximize, and all the rest of them!   Regrettably, it seems that there is an excuse for this – what the technical writing team here refers to as the Oxford z, since the use of ‘ize’ spellings is part of